To Colorado!

In my previous post about Blizzard I alluded to having a different summer job. 

This is it.

I'm working on All Points Bulletin, which is basically Grand Theft Auto Online. If you're reading on my proper website, here's a YouTube video with some promo stuff on it:

I'm doing some business-y stuff, some data manipulation, some economic analysis, and even a touch of finance. If I were working full-time, my job description would look like this.

So this means that I'll be in Boulder, CO, for the summer. I was a little hesitant at first, considering it's not the west coast, but I've been convinced to be psyched for it for several reasons:

-Nice weather
-Everyone's outdoorsy and eats well and is, not surprisingly, gorgeous. I need to get into this culture and try to do the same. I'm pudgy. :3
-Mom spent her 20s in this area and considers it the prime of her life.
-It's looking like I'll be living with family friends as a boarder. I'm starting to like this idea. I could use the presence of some good people, and a house, and dogs. The sensation of family is one I very rarely get, and I don't mind getting a dose of it this summer.

I'm really, really psyched to be in the industry in a respectable, serious position. 

And by the way - I have this job thanks to the one and only Nick Sivo. So Nick, I owe you like 20 beers. There are other people who deserve huge thanks as well, but the ball never would've been rolling if Nick hadn't thought of me when his VC partner needed a gamer. You've just jump-started my career, dude. <3

A visit to Blizzard

I've been putting this one off for a long time. But now that my summer job search is over I can breathe a little easier and share one of my favorite moments in the search: an invitation to the Blizzard campus. Not that I'll be working at Blizz this summer, but I'll explain myself in the post right after this one.

(If you don't know: Blizzard makes World of Warcraft. That's all the background you get. If you're not on board, this train's leaving the station without you because we're headed to Awesome Town and it's an express.)

Even if you are in the know, consider this: WoW has made Blizz rich. Dirty, rotten, filthy, stinking rich. It's changed the way they think and do things. It's spread wealth around the company. It's shifted the balance of power in the office politics. It's affected their game design and their corporate culture way more than a merger with Activision has.

These things become evident from the minute you get past the huge Hollywood-esque gate that looks like it's serious about protecting something. Everyone gets free valet parking. This is less of a "we don't want you wasting time on such plebian things" perk than a matter of necessity. Their parking lot is so overcrowded that they have to have professionals whose job it is to park cars as physically close together as possible. Cars are double- and triple-stacked everywhere you look.

Except for the front, by the entrances to the three buildings on campus. A few top execs park their exotics in the spiffy spots, and there's one spot with a special sign:

"Reserved for /loot winner"

I wasn't kidding about WoW affecting the culture around here.

So my meeting was with a pair of recruiters over lunch. Like a lot of top-notch companies, they had a lovely cafeteria that served a great club sandwich. I nervously chatted about school and what I hoped to do, what games I played, and so on, and my two recruiters quickly let on that they don't just require talent at Blizzard. They require fanboys. This wasn't me. One recruiter took a break from the conversation to make a quick phone call. In hushed tones, I heard talk of a "WoW box," but I strained to make conversation with the other recruiter while that was going on anyway. 

Afterward, I was given a tour of one of the office buildings. There are three: one for the WoW team, one for everything else (Warcraft, StarCraft and their top-secret stuff) and one more for support facilities such as IT, the cafeteria, and the gym. I got a walkthrough of the WoW building.

These are some truly great offices. The mood lighting is fantastic, couches abound, it's extremely well-designed, everyone's in a comfy environment, and every developer I was introduced to had the exact same thing to say: "This is the last job you'll ever have." As my guide (their amazingly awesome and generous senior recruiter, who I'll sing the praises of more later) walked me out of the UI department, one of them yelled, "Can you bring some more Kool-Aid?" Buncha jokers, those UI guys. In all seriousness, very few people ever leave Blizzard, which makes their recruiting process very strenuous since they only get one shot to fill a job.

I even had the chance to meet the producer of WoW. The guy got pretty high praise from others inside the company, and right from the handshake he had a different vibe from everyone else in the company. While I had mostly met with laid-back developers lazily working on a quiet day in the office, this guy J. was business. He was very nice, but certainly intense. His time was not to be wasted. And yet, with a prod from my wonderful guide, he offered some advice to an aspiring producer: "Let yourself be pigeonholed into what it is you want to do."

That may have been the best part of that visit. That message - persist in what it is you want to do - is as much a part of the game creation culture as rags-to-riches story are part of the American cultural heritage. But to hear it that one time, from a man so respected and in a position so admired, was reaffirming beyond words. The way he phrased it made it much less a case of "You've gotta fight to get to where you want" than a case of "The tides will knock you around; let them guide you into the place you want to be." The idea is hard to get across at 1am. But it's gaming Zen, I promise.

My tour concluded with the back corners of campus: the surprisingly active basketball and volleyball courts. Blizz, for being a place full of white males, has more than its fair share of physically active people.

And then my tour really was over and I was sent back to the valet stand. "Oh, wait!" my recruiter exclaimed. "Do you have a minute?" she asked. 

Of course I did.

I followed her back into the WoW building, but this time didn't follow her behind closed doors. I waited at the reception desk for what must have been 15 minutes. Finally, she came back out with a Blizz goodie bag. Inside was the usual stuff you get at industry events - t-shirt, hat, that kind of thing.

But this bag was much heavier. Also inside was a copy of WoW, the first expansion, strategy guides for each, and a one-year subscription. That phone call that had been made over lunch was for my sake.

"If you want to work for us?" started the recruiter, pointing to the game. "Get cracking."

-----------------------------------------------

As a post-script to this story, I kept in touch with the recruiter. It was obvious that I wasn't a "culture fit" for Blizz, in HR-speak, but she was more than happy to set me up with her corporate cousins at Activision. I gave her my mailing address, and in March arrived my very own pass to GDC. It was my first time for that conference, and it was a blast. 

Blake Recommends: April Fool's edition

Oh, man. It's time to get caught up on some gaming action. This was originally the 'Valentine's Day edition,' given the timing of when I played all these things, but then school came along and decided to get all evil for a month and change.

Now I'm back to a reasonable everyday schedule, so it's time to share my thoughts on some games and music. I want to get on to new things, so I'll be making this quick.

Grand Theft Auto: Ballad of Gay Tony
The best GTA game made. Fascinating characters and a tight (but not short) storyline filled with high-octane action sequences. It's like playing a Michael Mann movie. Or a Michael Bay movie. But good either way. If you play one version of GTA IV, make it this.

Forza Motorsport 3
Truly a great racing game. Even feels good using the Xbox 360 controller, which is odd since it's a controller totally set up for action games. I think the great racing games are less about moving around the track and more about diving headlong into car culture. In this regard, Forza and DiRT have both been great recent games in the genre. I have to confess, though: I'm still a Gran Turismo man, and the only reason I haven't poured 100 hours into FM3 is that I know I'll put more than that into GT5. If Forza finally let its players revel in gearhead culture, GT5 will be the damned Smithsonian of car culture by comparison.

Brace yourselves for this one
I put a few hours into World of Warcraft.

Yes. I, the blakerson, played WoW.

The economics of this game are very different from my last foray into the game several years ago. Basically, back then it was "I'm paying for this punishment?" and then Blizzard spent years tweaking the psychology of leveling and loot accumulation and then gave me a year's subscription for free. So now, my experience was "Hey, this ain't bad.. where my friends at?"

To answer the requisite questions: Blood Elf Rogue, got to somewhere around 16-18 before play tapered off.

Perfect Dark
This one's a last-second addition. A wonderous HD port of the game was released on Xbox Live Arcade, finally sating the innate needs of former Goldeneye players who needed a re-release ever since games started getting re-released.

Good news: It's a 60fps, 1080p, re-textured redux of the original game, with tons of local and online multiplayer options including co-op and deathmatch modes.
It's got a throwback mode, which lets you play on the game's three redone Goldeneye maps using just Goldeneye weapons. It's still addictive well over a decade on.

Bad news: It's not Goldeneye. Between the rights to the game (which lie with Nintendo), the assets (which live with Rare, now owned by Nintendo's rival Microsoft) and the James Bond franchise (Activision), it'll never get re-released. You don't get to go back and run through the Dam and the Facility and so on in single-player, repeating all those missions that drove you nuts when you were thirteen. There are only three familiar multiplayer maps.

Still, well worth $10.

OK, time for some music.

Specifics - Lonely City and II
Two white guys from Toronto who've got their hip-hop down. I think I've heard "Take Me Back" a thousand times and it's still smooth.

Funky DL - The 4th Quarter
A brother with American-sounding rhymes from London's East Side.

Utada - This Is the One
A J-pop star tries to make it in the US. She's been huge in Japan since her youth, but like many Asian pop stars the transition hasn't been easy despite her native English. Going full-blown slut on her first English-language album didn't seem to work, so she hunkered down and tried harder and came away with something better the second time around. She's coming on my Internet radio pretty frequently, and I can't seem to turn her off. Honestly, who can say no to a line like "chemistry like apple and cinnamon"?

Hey, want to share some music?
Join Dropbox and let me know you've joined.

Playola?

I had come up with a very clever word, playola: the gaming version of payola, the practice record labels paying for radio airtime for their label's songs in the hopes of boosting sales. Playola, on the other hand, referred to paying for paying for positive reviews of bad games, as made famous by Giant Bomb's Jeff Gerstmann for his firing from GameSpot for giving a bad review to a new game from site sponsor Eidos. 

I say had, because I was ready to call out Revision3's gaming show Co-op for giving an offensively positive review to the PSP knock-off port of Assassin's Creed. I would have made this calling out based on their uncommon apologies for universally unlikeable things, like ridiculous loading times, bad controls, the convenient ignorance of horrendously repetitive "two-song soundtrack" (paraphrasing G4), bad voice acting, and a generally uninteresting plot. It's all the more suspicious when taken in context of Revision3's product placement policy.

But I'm much, much more interested in Valve's experiment into performance-and-democratically-based policy of patching in rewards into games. Never mind that Team Fortress 2 stopped being relevant on a mass-market scale two years ago - Valve gets crazy props for continuing to tinker with the game, and getting experimental on top of what's already an experiment into perpetual revision of a game post-release. I wonder if their experimental psychologist has anything to do with it.

Research!

I landed a pretty sweet gig on campus. My program has an office called the Global Information Industry Center, which does research on IT stuff for a lot of companies including corporate sponsors like IBM and Cisco. 

I joined that team this week, and I made myself useful already by proofreading a final report that's going out to press in the next couple of weeks. Once it's out, I'll link the finished product. It's basically a census of all the "information" that's floating around out there, whether digitally or in print or on TV.

From here on, I'll probably be focusing my research on gaming issues, which should be a lot of fun while building some valuable experience at the same time. The plans are really preliminary, but I might be looking into systems like OnLive to see if they're really feasible. In theory, I'll be starting a research blog, which will be boring and dry but might be interesting to the gamers among us.

I've always been driven by solving problems in gaming. I tried to do it as a writer and wasn't very effective, but when big companies are pouring money into your work, they tend to listen. I'm pretty psyched for the chance to really try to actually solve some problems.